The Challenge
LifeSpan Fitness builds under-desk treadmills, treadmill desks, and office wellness equipment designed to fight the effects of a sedentary workday. With two new products heading to launch, they needed copy, photography, and video that could carry the story across their own site — and then extend that same story into Amazon and other ecommerce marketplaces, each with their own format and content requirements.
Our Approach
We wrote the product copy for both launches — messaging built around LifeSpan's core promise of working movement into the workday without sacrificing productivity — and produced the supporting photography and video content needed to show the products in real use. From there, we helped get both products listed and optimized across Amazon and additional ecommerce channels, adapting content to fit each platform's requirements while keeping the brand story consistent everywhere it appeared.
The Result
Two product launches backed by consistent, conversion-focused copy and visuals across LifeSpan's own site and multiple ecommerce marketplaces — giving the products a coherent presence everywhere shoppers found them, not just on LifeSpan's own site.